Top tips to help make sure every blog post on your website has a positive influence on our SEO efforts.

  • Saying that – a poorly optimised post wouldn’t necessarily harm our efforts, but would offer little/no benefit.
  • Try to stagger the publishing of news on your website by using the Schedule publish feature, so that there is a steady stream of new pages appearing on your website.
  • Try to aim for at least 300 words in each new post. Fewer words than this is known by Google as Thin content and is often a sign of low quality and spammy websites.
  • Unfortunately the days are gone of being able to have a short post or page on your website for every keyword you want to rank – for.
  • Now we need to be offering real quality and value to the users of search engines because Google can detect the value of your webpages by using complex language processing algorithms that compare the words used on your web page with those words used on known high quality websites such as wikipedia.

The most important factors to consider when publishing your new page


  1. Make sure all your text is unique and not copied from another site – if it is – select the text and apply the Blockquote styling
  2. Aim for at least 300 words
  3. The page title is what Google will use to get an idea what the page is about. Keep it short and concise using words near the start that you hope people will type into the search engines to find your page.
  4. See the image below for a suggestion for the perfectly optimised page


 

Publishing Strategy

If you have a website and you sell Blue widgets – you should be aiming to have 1 main page that targets those people who want to buy blue widgets. This is the most important page on your website and should be the only page on the website with the title Blue widgets.To show to Google and other search engines that your business and website is the number 1 place to find out about and buy blue widgets, you will need to make it very clear you are an authority on the subject of blue widgets and we can do this through content publishing. Here are some suggestions for blog posts or pages for your website that would help to demonstrate this:The main page on your website that converts visitors would be:

  • Blue Widgets – Buy Blue widgets(All other posts on your website would link to this main page)

Other blog posts and pages can be used to make it clear to Google that your site is an authority on Blue widgets by publishing the following posts:

  • Useful information about blue widgets
  • Reviews of the best blue widgets
  • Top tips for using blue widgets
  • A comparison between green widgets and blue widgets
  • How to get the best use out of your new blue widgets
  • Customer reviews of our blue widgets
  • Top 10 best widgets available on the market
  • etc.

Looking at why we publish new pages on our websites