In general – where is your money going on a monthly basis?

  • 20% – Rank tracking and data costs
  • 20% – Ongoing research around your keywords and mapping them to the most relevant pages
  • 20% – Updating your social media properties with links and mentions of your business. Also strategically following industry leaders and engaging with them to encourage them to follow you back – which increases your Klout score (measure of authority – tracked by the Google algorithm)
  • 20% – Finding other relevant and related websites across the world and finding means to get from them:
    • A mention of your business name and address, or citation
    • A mention of your address and telephone number
    • A mention of
  • 20% – Finding other relevant and related websites across the world and finding means to get from them:
    • A link to your website
    • A link to one of your social media properties
    • A link to one of your articles on a 3rd party website (industry related etc)