Sub-Accounts allow you to create sub-users under your main "Alloy Marketing Accounts Area" account, which then allows that contact to login, and carry out various actions that you (the main account holder) has permitted them to. We call the primary login the master account owner, and any users they create under their account Sub-Accounts.
Why would you use sub-accounts?
Each section of the accounts area has it's own permission setting so the access rights can be fine tuned by the master account holder (and any sub-accounts given permissions to manage contacts) to create different logins for different purposes.
Just a couple of examples where this might be useful are:
- Billing Department - Corporate users may have a dedicated billing department who should be given access to pay invoices and place new orders while the web/technical staff would only be given access to view current products & services and submit support requests.
- Web Developers - As a hosting customer of ours, you may be employing a web developer to build and maintain your website so might want to give that developer access to create tickets and correspond on your behalf, without being able to access any billing information or change account details
As before there's also the email preferences for a master contact/sub-account so they can be used for having invoice related emails sent to additional email addresses.