Knowledge Base

This article is to help you understand the way Google displays results for your searches.

The first thing to note is the different been paid ads from Google AdWords and organic - i.e. unpaid - search results. Paid ads from Google AdWords show right at the top, organic results show beneath them. If your competitors are using Google AdWords it's worth considering running some yourself to keep pace. We can help you with this so please contact us to discuss.

We can create and edit the meta title and meta description for each page of your website, however Google reserves the right to use whatever text they want from the page instead of your meta description.

Please note also that for each Google search, Google can choose to show any page from your site in the results. Although you may think a certain page would be perfect for a search result - Google may choose differently and show your homepage or another page from your site instead.