1) First, make sure you have a Google Analytics account associated with your website.
2) Make sure you have admin rights (not “user” rights) within Google Analytics for the site you want to track.
3) Login into your AdWords account, and select “Tools and Analysis,” then “Google Analytics” from the drop-down menu.
4) Click the “Admin” button in the top right corner.
5) Select the domain you want to link.
6) Click on “Data Sources,” making sure that your role is “Administrator”
7) You can then link it to your AdWords account, or unlink it to the right if you want. (Your view might be a little different from this, since this account is already linked.) You will then have to choose which profiles within the domain you’d like to link. To make things easy to begin with, I would recommend having Google auto-tag your links.
8) Another step (that the video above doesn’t mention) is to import the metrics into AdWords by clicking “My account” and then “Linked accounts” within your AdWords UI, and then select the profile (domain) you wish to import.
Now, once that’s done, it’s time to activate the Analytics columns with your AdWords account.
To do so, simply go to the campaign, ad group, and/or keyword tab within your AdWords account and click on the “Columns” button. This will allow you to select any of the metrics you wish to see.
In there, you’ll be able to customize your columns and see the Analytics data within your AdWords interface.
Now breathe.
Linking your AdWords and Analytics accounts is an accomplishment in and of itself. So reward yourself with your favorite drink before we move on to tracking parameters.