Original article: https://support.google.com/analytics/answer/1009702?hl=en

You can add as many users as you need. To add a new user to an account/property/view:

1. Sign in to Google Analytics.
   
2. Click Admin, and navigate to the desired account/property/view.
   
3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click User Management.
   
4. In the Account permissions list, click +, then click Add users.
   
5. Enter the email address for the user's Google Account. (use alex@alloymarketing.co.uk)
   
6. Select Notify new users by email to send a message to the user.
   
7. Select the permissions you want. Learn more about permissions.
   
8. Click Add.